Privacy policy

Last updated: October 2026

At Lirvani, we believe that a comfortable shopping experience should also come with transparency about how your personal information is handled.

This Privacy & Data Protection Policy explains how we collect, use, disclose, protect and retain information when you visit lirvani.com, browse our home and lifestyle collections, make a purchase or communicate with our customer care team.

Lirvani is operated by Hefei Kali E-commerce Co., Ltd., which is responsible for the personal information processing described in this policy.

By using our website, you acknowledge the information provided in this policy. Where applicable law requires consent for particular processing activities, we will seek that consent separately.

1. Personal Information We Receive

The information we process depends on how you interact with our online store.

Information You Provide

When you place an order, begin checkout, contact us or request assistance, we may collect:

  • Your name and contact details, including email address and telephone number.

  • Billing and shipping addresses.

  • Products selected, order details and purchase history.

  • Information related to payments and transactions.

  • Messages, enquiries, return requests and other customer service communications.

Complete payment card information is generally handled by the relevant payment service provider and is not stored directly in our website theme or customer service records.

Information Collected Through Website Use

When you browse lirvani.com, certain technical and usage information may be collected automatically by our store platform or service providers.

This may include your IP address, browser type, device characteristics, device identifiers, referring websites, pages visited and interactions with our website.

Cookies and similar technologies may also collect information necessary for website functionality, analytics, security and advertising-related purposes.

2. Why We Process Personal Information

We use personal information for legitimate business operations and other purposes permitted by applicable law.

These activities may include:

  • Order Management: Confirming purchases, processing payments, preparing orders and arranging delivery.

  • Customer Assistance: Responding to enquiries, providing tracking information and handling cancellations, returns or refunds.

  • Store Security: Identifying suspicious transactions, preventing fraud and protecting our website and customers.

  • Legal Compliance: Meeting applicable tax, accounting, customs, recordkeeping and other legal obligations.

  • Website Improvement: Understanding technical performance, resolving errors and improving the shopping experience.

  • Advertising & Analytics: Measuring website activity, advertising conversions, campaign performance and attribution.

  • Marketing Communications: Sending promotional information where permitted by law and in accordance with applicable consent and opt-out requirements.

Where required, our processing activities rely on an appropriate legal basis, such as fulfilling a contract, complying with a legal obligation, legitimate interests where permitted, or your consent.

3. How Information Is Shared

We may disclose relevant personal information to trusted third parties when reasonably necessary to operate our business, provide requested services or meet legal requirements.

Depending on the services used by our store, these parties may include:

  • Shopify and related e-commerce infrastructure providers.

  • Payment processors and financial service providers.

  • Warehousing, fulfilment and shipping companies.

  • Customer support and communication service providers.

  • Website analytics and advertising measurement partners.

  • Professional advisers assisting with legal, accounting or business matters.

  • Government agencies or public authorities when disclosure is legally required.

We do not sell personal information in exchange for money.

However, certain privacy laws use broader definitions of selling or sharing personal information, including disclosures associated with targeted or cross-context behavioural advertising.

Where such laws apply, we provide the required privacy choices and opt-out rights.

Service providers may process information in different countries and are subject to applicable contractual, privacy and legal obligations.

4. Advertising, Attribution & Measurement Services

To understand how customers discover our products and interact with our website, Lirvani may use advertising and measurement technologies.

Depending on the services actually enabled on our store, advertising partners may receive information concerning website visits, product interactions, shopping activity, checkout events, completed purchases and advertisement engagement.

Technical information used for these activities may include IP addresses, device characteristics, browser information, device identifiers and other relevant event data.

Such processing may support campaign reporting, conversion measurement, advertising attribution, service improvement and interest-based advertising where permitted by law.

AppLovin Advertising Services

If AppLovin advertising or measurement services are enabled on lirvani.com, AppLovin and its partners may collect or receive relevant technical and interaction information through the applicable integrations.

This may include browsing activity, product views, cart interactions, checkout events, purchase events and advertisement engagement, depending on the technologies implemented.

AppLovin may process this information according to its own privacy practices and applicable legal requirements.

For additional information, please refer to the official AppLovin Privacy Policy:

https://legal.applovin.com/privacy/

The use of any particular advertising technology depends on the integrations actually installed and active on our website.

Where required by law, non-essential advertising and tracking technologies are subject to applicable consent requirements and privacy preferences.

5. Cookies & Similar Technologies

Our website and its service providers may use cookies, pixels, scripts and other technologies to support store functionality and understand website interactions.

These technologies may help with:

  • Maintaining shopping cart and checkout functionality.

  • Supporting secure browsing and fraud prevention.

  • Remembering relevant website preferences.

  • Understanding visitor activity and website performance.

  • Measuring advertising campaigns and conversions.

  • Supporting permitted advertising and analytics activities.

The information collected depends on the specific technologies and settings in use.

Where required by applicable law, we seek consent before using non-essential cookies or similar tracking technologies.

You may be able to manage certain cookies through your browser settings or through privacy controls provided on our website.

Please note that disabling essential technologies may affect shopping cart, checkout or other important website features.

6. Your Choices & Privacy Rights

We respect the privacy rights available to customers under applicable data-protection laws.

Depending on your location and the relevant legal requirements, you may have the right to:

  • Request access to personal information we hold about you.

  • Ask us to correct inaccurate or incomplete information.

  • Request deletion of eligible personal information.

  • Restrict or object to certain processing activities.

  • Request portability of personal information where applicable.

  • Withdraw consent when processing is based on consent.

  • Opt out of certain targeted advertising or personal information sharing activities.

Some requests may be subject to legal exceptions, identity verification or recordkeeping obligations.

To exercise an applicable privacy right, please email service@lirvani.com.

We may request information reasonably necessary to verify your identity or authority before processing the request.

You may also have the right to submit a complaint to an appropriate privacy or data-protection authority in your jurisdiction.

7. How Long We Keep Information

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, subject to applicable legal requirements.

Order and payment-related records may be retained to support transactions, accounting, taxation, fraud prevention and dispute resolution.

Customer service messages and other operational records are retained according to their purpose and any relevant legal obligations.

Retention periods may vary depending on the type of information, the reason it was collected and the laws that apply.

When information is no longer required, we take appropriate steps to delete, anonymize or otherwise handle it in accordance with applicable requirements.

8. Protecting Customer Information

We use reasonable administrative and technical safeguards intended to reduce the risk of unauthorized access, misuse, alteration, loss or disclosure of personal information.

Our store also relies on security measures provided by Shopify and other relevant service providers.

Although we take data protection seriously, no online transmission or electronic storage system can be guaranteed to be completely secure.

Accordingly, we cannot promise absolute protection against every possible security incident.

9. Processing Across International Borders

Because Lirvani operates an online store supported by international technology and service providers, personal information may be transferred to or processed in countries outside your place of residence.

Privacy laws and data-protection standards may differ between jurisdictions.

Where required by applicable law, we implement appropriate safeguards or other legally recognized measures for international transfers of personal information.

10. Children's Personal Information

Lirvani is intended for adult shoppers and is not directed toward children.

We do not knowingly collect personal information from children where such collection is prohibited by applicable law.

If you are a parent or legal guardian and believe that a child has submitted personal information to our store, please contact us.

We will review the situation and take appropriate action in accordance with applicable legal requirements.

11. Updates to Our Privacy Practices

We may revise this policy when our services, technology, business operations, privacy practices or legal obligations change.

Any updated version will be made available on this page, together with a revised effective or last-updated date where appropriate.

We encourage visitors to review this page periodically to stay informed about how personal information is handled.

12. Contact & Privacy Enquiries

If you have questions about this policy, how your information is processed or how to exercise your privacy rights, please contact us.

Brand: Lirvani
Website: lirvani.com
Company / Store Operator: Hefei Kali E-commerce Co., Ltd.
Registered Business Address: Room 301, Building 12, Haizhou Jingxiu Shijia, Intersection of Tongda Road and Linquan Road, Yaohai District, Hefei, Anhui, China

Customer Service Email: service@lirvani.com
Customer Service Phone: +1 629 246 1172
Customer Service Hours: Monday–Friday, 9:00 AM–6:00 PM (GMT+8)

13. Applicable Law & Mandatory Privacy Protections

This policy is governed by the laws of the People's Republic of China, except where mandatory privacy, data-protection or consumer-protection laws provide protections that cannot legally be excluded.

Disputes relating to this policy are subject to the competent courts of Hefei, China, unless applicable mandatory law grants rights or permits proceedings in another jurisdiction.

Nothing in this policy is intended to limit statutory privacy rights, regulatory complaint procedures or other protections that cannot lawfully be waived.